Consumer Sentiment Analysis

Sentiment Analysis and Netnography is increasingly being used in market research and consumer demand analysis. For example, Synergies has used these techniques to evaluate visitor perspectives on new government-funded tourism attractions in regional Western Australia.


Latest Case Studies

Case study

Evaluating ‘Royalties for Regions’ investment in WA tourism projects

Over the past 10 years, Royalties for Regions (RfR) has provided $208 million in funding for regional tourism projects in Western Australia, with a wide diversity of projects being funded across nine development regions. Synergies undertook an evaluation to provide insight to the extent to which the RfR investments have contributed to economic growth and what factors need to be considered for future public investment in regional tourism.

Case study

Wage and price forecasts for Western Power’s access arrangement

Synergies was engaged by Western Power to prepare an expert report on the outlook for wages and inflation to support its proposed access arrangement to the Economic Regulation Authority for the 2017-18 to 2021-22 regulatory period. Our expert report provided forecasts of Wage Price Index (WPI) for the Electricity, Gas, Water and Waste Services sector (EGWWS) and forecasts of the Consumer Price Index (CPI). In a first stage, economic forecasts for WA and Australia were ...


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