Pricing Strategy Analysis

Synergies has wide-ranging advisory experience assisting clients to develop commercial and regulatory pricing strategies for short and long-term purposes. Our strategic pricing capability is underpinned by our expertise in applying alternative tariff structures, cost allocation methodologies, price elasticity analysis, price benchmarking and price modelling.

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Latest Case Studies

Case study

Arbitrating for more efficient shipping channel services at Newcastle Port

In 2018, the Australia’s competition regulator, the Australian Competition and Consumer Commission (ACCC) arbitrated a dispute between Glencore Coal Pty Ltd and Port of Newcastle (PNO) over the charges set by PNO for Glencore’s use of the channel assets at the Port of Newcastle.

Case study

Pricing strategies at Australia seaports

Synergies is a leading advisor in the port sector, working collaboratively with many ports both big and small, city based and regional, bulk and non-bulk, private and government owned, across Australia to refine their pricing strategy to meet their broader objectives. This pricing intelligence is a vital input to ensure that a port is well positioned to meet the challenges of future demand as well as build on the opportunities to secure long term sustainable ...

Case study

Port supply chain costs at the Port of Melbourne

Synergies has extensive experience in examining the costs and incentive structures within various freight supply chains in Australia. We have a depth of knowledge of the economic and commercial structure of supply chains and the way that economic regulation can, and in practice does, impact these supply chains. Most recently we were engaged by Patrick Terminals to prepare an economic analysis of the container supply chain at the Port of Melbourne, to assist Patrick ...

Case study

Promoting efficient pricing for shipping channel services at Newcastle Port

Synergies, acting on behalf of Glencore prepared a series of submissions in 2018 and 2019 setting out the economic rationale for continued declaration of Newcastle Port’s shipping channel. Glencore, is a major user of shipping channel services at Newcastle as a major coal producer and exporter in the Hunter Valley. As such Glencore depends on access to the shipping channel based on reasonable terms and conditions.

Case study

WA rail access framework review

The WA Government is reviewing the WA rail access regime as established by the Railways (Access) Act 1998 and the Railways (Access) Code 2000. The regime has been in operations for over 15 years. The review aims to improve the existing regime to meet its objective, which is focused on encouraging the efficient use of, and investment in, railway facilities by facilitating a contestable market for rail operations. The current light-handed regime has several ...

Case study

Regulatory assistance in rail access

In 2018, Synergies was a key economic advisor to Australia’s leading rail infrastructure company (Aurizon Network) for the preparation of its regulatory submission responding to the Queensland Competition Authority’s ‘UT5’ draft decision. The QCA’s draft decision signalled that the regulator was unlikely to approve Aurizon Network’s proposed prices for access to the Central Queensland Coal Network (CQCN), on the basis that costs, and thus prices should be lower. Aurizon Network did not support the QCA’s ...

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