Rob Prydon

Rob has over fifteen years experience in commercial analysis and financial modelling including development of cost allocation methodologies and access pricing structures.

Rob has extensive experience in the energy, telecommunications, water, port and rail sectors, having assisted infrastructure providers, users and regulators alike with costing and pricing work. He has provided economic advice during a number of commercial arbitrations and acquisitions.

Rob joined Synergies in 2004 and specialises in applying economics to the utilities sector with particular emphasis on quantitative analysis. He has significant experience analysing the incentives and efficiency consequences of regulatory arrangements, having previously worked for Duke Energy International and the Queensland Competition Authority.

Skills and capabilities:

• Financial analysis and project evaluation
• Development of alternative pricing approaches
• Analysis of market structure and market power issues
• Corporate finance analysis and capital structure reviews
• Provision of expert advice for commercial price arbitrations

Projects:

• Prepared a report for the WA Domestic Gas Users regarding the need for supply and demand policy intervention;
• Assisting a major telecommunications company during an appeal to the ACT on Mobile Termination Charges;
• Assisting major rail infrastructure supplier with pricing and access issues;
• Prepared an assessment of the current environment of the gas market in Australia with Australian Pipeline Industry Association; and
• Assisting major port infrastructure supplier with pricing and access issues.